Menu Development

Big Plate Services’ team of chefs and menu technicians are ready to create a custom menu or update your current menu. Our menus will increase profits, implement current market trends, reduce stress on the kitchen, and improve kitchen performance. Well-designed menus market the restaurant’s best prepared food by making those items stand out from the others.

The menu is the most important internal marketing and sales tool a restaurant has to market its food and beverage to customers. It is the only piece of printed advertising that you are 100 percent sure will be read by the guest. Once placed in the guest’s hand, it can directly influence not only what they will order, but ultimately how much they will spend. Menu design directly influences sales revenue. Management is constantly forecasting business volume to estimate how much to buy, keep in inventory, and prepare. A properly designed menu makes these kinds of decisions easier and more accurate.

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